So how do you do the Twitter? It’s one thing to have a Twitter profile, but it’s another thing to be active on the platform. And once you are active, it’s another thing again to utilise Twitter to best effect. While every user has a different approach and different goals for their Twitter presence, it’s worth noting the various types and uses of tweets to help guide your own process. Many things are still being tried and tested, different practices will have varying levels of success, but here are some basic Twitter protocols, along with the how and why of their most common uses.
Retweets and favourites are the most commonly used Twitter processes, outside of tweeting itself. In the first iteration of Twitter, there was no actual ‘retweet’ function – it was created by users, who started re-posting tweets with ‘RT’ at the beginning. Some still…
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Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm. An article by Search Engine Land, the updated has appropriately dubbed this the “Pigeon” update, which will most likely stick, as this appears to be a significant update.
The algorithm update will provide more accurate and relevant local search results that are linked to organic search results within the Google Maps feature, also know as Google Places. This is critical for local businesses and SEOs as it appears that the two sets of search queries will now be tied more closely together. As you build authority organically, your local results should improve as well.
One of the key new features as reported by Search Engine Land is the improvement of location and distance ranking parameters, Knowledge Graph, and spelling correction which will all improve search results for relevant queries.
This update is a…
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Everyone should know by now, the importance of creating multiple streams of internet traffic to ensure ongoing success. Relying strictly on Google organic traffic is both unwise and dangerous.
No one is immune from being negatively impacted by an algorithmic update, at any time. It is completely out of your control and if you aren’t prepared for it, it can be devastating.
That’s where social media comes in. Done correctly, it can drive tons of qualified traffic to your website.
Social media is more conversational than transactional, but smart retailers are finding ways to convert conversations into revenues. Twitter and Facebook are the undisputed leaders in the social space and should be the first place to look for opportunities. The challenge is in figuring out just how to stand out.
In the case of Twitter, one of the best ways is to use Twitter cards. Twitter cards allow people to…
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Do you use Twitter’s built-in analytics tool?
Are you looking for new ways to measure success on Twitter?
Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.
In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.
Access Twitter Analytics
Like Facebook and LinkedIn, Twitter’s Analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with advertiser status can access Twitter Analytics data.
However, Twitter does not require you to start advertising before you can access the Analytics dashboard, so a handy workaround is to request advertiser status without buying ads right now.
If you don’t already have an advertiser…
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Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.