By Alicia Lawrence
Ali Lawrence is a content specialist for an Internet marketing agency and blogs in her free time at MarCom Land about online PR, copywriting and content marketing. Her articles have been published by Muck Rack, SEMrush, and Spin Sucks.
Content doesn’t come easily, but for most brands, it’s an essential way to drive Web traffic and to influence visitors. This means that for every article that one of your site visitors comes across, hours probably went into coming up with the topic, doing research and putting together what’s on the screen.
As someone who writes and oversees marketing content for a living, I get it. I’ve been there; I am there, every day. There’s not a lot of time to waste when I’m on deadline and…
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