Thanks to its efforts to slash ‘dark social’ links, Facebook’s measurable influence, especially on mobile, has skyrocketed.
>”We all know Facebook is huge, and drives incredible amounts of traffic. But thanks to its recent efforts to uncloak the sources of content with no known referrer, we now know that the numbers are bigger than anyone believed.
According to a report issued today by Bitly, the world’s leading link shortener, Facebook has largely solved the problem of so-called “dark social” links — those that have no referrer data and can’t be measured by web analytics tools — and as a result, the social network’s influence skyrocketed during the fourth quarter.
In the report, Bitly wrote that Facebook’s influence jumped 8.6 percent during the fourth quarter overall and 30.2 percent on mobile. That doesn’t mean Facebook’s influence actually grew that much — it means that clicks formerly attributed to “dark social” are now…
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