With virtual world becoming the real world for an internet savvy generation, it is important for every business to know what is being said about them online. The word-of-mouth reference in the online world is written in ink, especially when it is against you. Thus in a time when internet has become the prime medium for businesses to market themselves, managing your online reputation has become an absolute necessity.
There have been many cases in past few years when companies have faced a constant decline in their business despite their clients/customers be happy with their products and services. The reason has been a few negative reviews that appear in top search results whenever new customers search about them. Not just new customers, constantly appearing negative reviews can also hurt brand loyalty.
Now, internet reputation is often associated with pushing down negative links on search engine results. But there is more to it…
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